America is a fascinating country with a diverse culture and many inspiring social media influencers. However, with so many influencers, it can be challenging for brands to identify the right ones that align with their values and goals. If you’re having difficulty finding the right American influencers for your brand, you’re not alone.
In this article, we’ll introduce you to the top 15 American influencers from beauty to fashion influencers. These rising stars have a proven track record of driving brand awareness and conversions through their content and the best influencer marketing platform.
So, without further ado, let’s dive into the world of American influencers and discover the faces behind the screens.
The Biggest American Influencers on Instagram
Here, we’re going to introduce the top 15 most followed influencers on Instagram.
1. Charlie D’Amelio (@charlidamelio)
- Followers: 42.8M
- Engagement Rate: 0.74%
- Niche: Fashion & lifestyle
Charlie D’Amelio is a popular American TikTok influencer and social media personality. Born on May 1, 2004, in Norwalk, Connecticut, she rose to fame on the social media platform TikTok, where she began posting dance videos in 2019. Her natural talent and engaging personality quickly gained her a large following, and she became one of the most popular users on the platform.
She has over 43 million followers on Instagram, making her the most followed user on the platform. She has also amassed a large following on other social media platforms, such as TikTok, YouTube, and Twitter.
In addition to her social media presence, D’Amelio has appeared on television shows, such as The Tonight Show Starring Jimmy Fallon, and collaborated with other popular influencers and brands.
D’Amelio’s success can be attributed to her authentic and relatable personality, as well as her dedication to consistently creating engaging content for her followers. She has become a role model for many young people and has inspired a new generation of content creators on social media.
2. Addison Rae (@addisonraee)
- Followers: 34.2M
- Engagement Rate: 1.09%
- Niche: Fashion
Addison Rae is a popular American influencer and Instagram model. Born on October 6, 2000, in Lafayette, Louisiana, she became popular on the video-sharing app TikTok, where she gained a massive following for her engaging personality and dance videos.
Rae’s popularity on TikTok has led to numerous brand partnerships and collaborations with other popular influencers and celebrities. She has partnered with brands such as American Eagle, L’Oréal, and Fashion Nova. Rae is one of the most popular TikTokers in the world.
Aside from her social media presence, Rae has also ventured into other entertainment areas. In 2021, she made her acting debut in the Netflix film “He’s All That,” which was a modern adaptation of the 1999 teen comedy “She’s All That.”
3. MrBeast (@mrbeast)
- Followers: 65.5M
- Engagement Rate: 7.89%
- Niche: Entertainment
MrBeast, whose real name is Jimmy Donaldson, is a popular American YouTuber, philanthropist, and entrepreneur. He was born on May 7, 1998, in Kansas, and he gained popularity on YouTube for his attention-grabbing stunts and philanthropic videos.
MrBeast’s content on YouTube often revolves around stunts, challenges, and giving away large sums of money to strangers, friends, and other YouTubers. He is known for his generosity and has given away millions of dollars to charity and his fans and followers.
MrBeast’s YouTube channel has grown rapidly in popularity over the years. He has 352M million subscribers and has amassed billions of views on his videos. So, it’s not an exaggeration if he is called the best influencer on YouTube. He has also expanded his online presence to other social media platforms, such as Twitter and Instagram, where he has millions of followers.
Aside from his YouTube career, MrBeast has also ventured into entrepreneurship and launched several businesses, including a merchandise line and a burger chain called MrBeast Burger.
4. Dixie D’Amelio (@dixiedamelio)
- Followers: 20.1M
- Engagement Rate: 0.02%
- Niche: Music, fashion, and lifestyle
Dixie D’Amelio is an American celebrity known for her social media presence, particularly on the app TikTok. She was born on August 12, 2001, in Connecticut, USA, and began posting videos on TikTok in 2019.
Dixie quickly gained popularity on the app due to her entertaining dance videos and engaging personality. She has since amassed over 55.3M followers on TikTok, making her one of the platform’s most prominent creators.
Dixie has also appeared on television shows such as “The Tonight Show Starring Jimmy Fallon” and “The Ellen DeGeneres Show.
5. Logan Paul (@loganpaul)
- Followers: 27.5M
- Engagement Rate: 2.95%
- Niche: Entertainment and comedy
Logan Paul is a prominent American influencer who has gained significant popularity among teenagers. He is widely recognized as an internet personality, YouTuber, boxer, and actor. Logan initially gained fame on the now-defunct app Vine, where his comedic videos amassed millions of followers.
Later on, Logan transitioned to YouTube, where he currently boasts over 23.6 million subscribers and is renowned for his vlogs and stunts.
In addition to his online career, Logan Paul has also acted in films and television shows, including the YouTube Red series “Foursome” and the movie “The Thinning.” He also gained attention for his controversial behavior, such as filming a dead body in Japan’s “suicide forest,” which resulted in widespread criticism and consequences for his career.
Logan Paul has also pursued a career in boxing, with his first professional fight against fellow YouTuber KSI in 2018.
6. Kendall Jenner (@kendalljenner)
- Followers: 289M
- Engagement Rate: 0.63%
- Niche: Fashion and beauty
You can’t talk about the most famous US Instagram influencers without mentioning Jenner and Kardashian families. Kendall is the first daughter of Caitlyn and Kris Jenner and one of the most successful celebrities in America. She is one of the highest-paid Instagram influencers and models in the world.
Due to her fame and beauty, Kendall appeared in many modeling magazines such as Vogue, Love, FHM, Dazed, etc. She was also named the highest-paid model in 2017 by Forbes and took the first spot from legendary Gisele Bundchen who had been number one on the list since 2002. Kendall’s net worth is estimated to be more than $60 million in 2024.
Although Kendall prefers to keep her personal life private, we still know some of the celebrities she has dated over the years. During her teenage years, she was linked with the popular English singer Harry Styles they were seen together on multiple occasions and we are sure that something was going on between them. Kendall was also linked with Nick Jonas, Jordan Clarkson, A$AP Rocky, and Bad Bunny.
7. James Charles (@jamescharles)
- Followers: 20.4M
- Engagement Rate: 2.04%
- Niche: Beauty
James Charles is an American male makeup artist and beauty YouTuber who has gained a massive following on social media. This young American influencer was born on May 23, 1999, in New York and started his career on Instagram, where he posted his makeup looks and quickly gained popularity. James then transitioned to YouTube, where he has over 24 million subscribers and is known for his makeup tutorials, reviews, and vlogs.
James Charles has collaborated with major brands in the beauty industry, such as Morphe and CoverGirl. He also became the first male ambassador for CoverGirl in 2016, breaking barriers and paving the way for more diversity in the beauty industry.
As one of the best LGBTQ influencers on Instagram, James is known for his bold and unique makeup looks, outgoing personality, and sense of humor. He has used his platform to advocate for the LGBTQ+ community and mental health awareness, making him a positive influence on many of his followers.
8. Caitlyn Jenner (@caitlynjenner)
- Followers: 15.3M
- Engagement Rate: 0.15%
- Niche: Entertainment and activism
Caitlyn Jenner is an American television personality, retired Olympic gold medal-winning decathlete, and transgender rights activist. She was born in New York on October 28, 1949, and became an Olympic champion in 1976, setting a world record in the decathlon.
This American influencer first gained fame in the 1970s for her athletic achievements but became a household name in the early 2000s for her appearances on the reality television series “Keeping Up with the Kardashians.” In 2015, Caitlyn publicly came out as a transgender woman, making her one of the most prominent transgender public figures.
Since coming out, Caitlyn has been a vocal advocate for transgender rights and has used her platform to raise awareness about the issues faced by the transgender community. She also wrote a memoir, “The Secrets of My Life,” detailing her experiences and transition.
Caitlyn Jenner has also been involved in politics, running for governor of California in the 2021 recall election. She campaigned to address issues such as homelessness and crime and promote small businesses.
9. Shane Dawson (@shanedawson)
- Followers: 7.3M
- Engagement Rate: 2.46%
- Niche: Entertainment, documentary-style content, and lifestyle
Shane Dawson is an American YouTuber, actor, writer, director, and musician. He was born on July 19, 1988, in California and started his career on YouTube in 2008, where he gained popularity for his comedic videos and sketches.
Shane has since become one of the most successful and influential YouTubers, with 18.8 million subscribers on his channel. He has also released books and music albums, acted in films and television shows, and directed and produced his films.
10. Hailey Baldwin Bieber (@haileybieber)
- Followers: 54.2M
- Engagement Rate: 4.52%
- Niche: Fashion, beauty and skincare
Even before marrying Justin Bieber in 2018, Hailey was a famous American Influencer and model on Instagram. She has been modeling for famous brands such as Guess, Ralph Lauren, and Tommy Hilfiger. She started her makeup and skincare brand Rhode in 2022.
Hailey is a popular girl not only among the fans but also among her colleagues. The 27-year-old model has a close friendship with Kendall Jenner, Cara Delevingne, and GiGi Hadid. They usually appear together in fashion shows and after parties.
11. Emma Chamberlain (@emmachamberlain)
- Followers: 14.8M
- Engagement Rate: 4.01%
- Niche: Lifestyle, fashion, and beauty
Emma Chamberlain, born on May 22, 2001, is a dynamic American influencer. She first became famous on YouTube, where her relatable vlogs and editing style quickly captivated millions.
Emma was named one of Time magazine’s Most Influential People on the Internet in 2019 and launched her coffee brand, Chamberlain Coffee. On Instagram, she shares a mix of fashion, travel, and personal insights, making her a relatable figure for her audience. She has collaborated with high-profile brands such as Louis Vuitton and Calvin Klein.
12. Olivia Jade (@oliviajade)
- Followers: 1.2M
- Engagement Rate: 0.25%
- Niche: Lifestyle and fashion
Olivia Jade Giannulli, known professionally as Olivia Jade, is an American social media influencer and YouTuber. She was born on September 28, 1999, in Los Angeles, California.
Olivia Jade gained popularity on YouTube and Instagram for her lifestyle and beauty content, with her YouTube channel having over 1.83M million subscribers. She has also collaborated with major brands and appeared on various television shows, including “Dancing with the Stars” and “The Red Table Talk.”
13. Jeffree Star (@jeffreestar)
- Followers: 13.5M
- Engagement Rate: 1.07%
- Niche: Beauty and Makeup
Next on our list of the top American influencers sits Jeffree Lynn Steininger Jr., also known as Jeffree Star. Born on November 15, 1985, Jeffree is one of the most popular internet personalities and makeup influencers.
Jeffree’s passion for makeup started when he was a child. According to him, he used to experiment with his mother’s makeup products to the point that they let him wear makeup to school! Finally, this passion became a career for him, and he founded Jeffree Star Cosmetics in November 2014.
Currently, he creates entertaining reels and videos of his cosmetic products and participates in many TV shows and interviews.
14. Lauren Conrad (@laurenconrad)
- Followers: 5.9M
- Engagement Rate: 1.45%
- Niche: Lifestyle, fashion and beauty
Lauren Conrad is a well-known American influencer who gained fame through her appearances on reality TV shows such as “Laguna Beach” and “The Hills.” She has since become a successful businesswoman, author, and fashion designer.
After gaining experience through internships at Teen Vogue and Kelly Cutrone’s public relations firm, Lauren launched her first fashion line, The Lauren Conrad Collection, in 2008.
As one of the famous American influencers, Conrad has built a strong following on social media and has used her platform to promote her lifestyle brand and share her personal experiences with her fans.
15. Markie Lukas Werkhoven (@markie)
- Followers: 858K
- Engagement Rate: 1.63%
- Niche: Entertainment
Born on April 27, 2002, Markie is mostly known for his TikTok account, where he entertains his audience with lip-syncing, comedy, and dance videos. Although very young, he’s gained a fair amount of popularity among American influencers on TikTok and Instagram.
Markie is interested in fashion and styling and shares a lot of selfies and pictures of himself on his IG account. Moreover, he has recently started to make a career out of his passion by establishing his clothing line.
Conclusion
From rising stars to established icons, the American influencer landscape is constantly evolving. But one thing remains the same—the power and influence these individuals wield on social media. These top 15 American influencers have proven themselves to be true trendsetters, shaping the cultural landscape with every post, video, and photo they share.
Whether you follow them for fashion inspiration, lifestyle tips, or just a glimpse into their glamorous lives, there’s no denying these American influencers’ impact on our daily lives. They inspire us, challenge us, and sometimes even push us out of our comfort zones. But most importantly, they remind us that anything is possible in today’s digital age.
FAQs
Many of these influencers gained their following through their music, film, or television work. Others became famous through social media platforms like Instagram and TikTok. So, their fame is a combination of talents and using media to their advantage.
These influencers’ content varies widely, from music and movies to makeup tutorials and cooking shows. they are active on social media channels such as Instagram, TikTok, YouTube, and Twitch.
The future of influencer marketing is bright as more and more companies turn to influencers to reach their target audiences. As social media platforms continue to evolve, so will the ways influencers can reach and engage with their followers.
