Fashion is a vibrant and ever-changing scene. Every season brings fresh trends, and new designers pop up all the time. Obviously, social media has changed the game, and now, fashion influencers are a big deal in the industry. They’re out there showcasing their one-of-a-kind styles and inspiring their followers like never before.
These influencers are changing the fashion scene, and you can’t ignore the mark they’re making on the industry. Some of them also might be among the highest-paid Instagram influencers.
Get ready to discover the trendsetters who are truly dominating the fashion industry.
Top Fashion Influencers on Instagram
Hereβs a list of the most thriving Instagram fashion influencers right now:
1. Olivia Palermo
Olivia Palermo is a well-known American socialite, model, and influencer who became famous after starring in the reality TV show “The City”. Moreover, sheβs renowned for her incredible fashion sense and talent for seamlessly blending high-end designer items with budget-friendly pieces.
Sheβs built a massive fanbase on social media, especially on Instagram with 8M followers. Also, sheβs always posting her latest fashion discoveries, travel adventures, and beauty hacks for everyone to check out.
As mentioned on her Instagram profile, Olivia is also the founder of a fashion program called Olivia Palermo Group. You can visit her website and purchase her styles or check out her profile on other social media channels.
- Name: Olivia Palermo
- Instagram ID: @oliviapalermo
- TikTok ID: @oliviapalermo
- Nationality: American
- Number of Followers: 8.2M
2. Chrissy Rutherford
Chrissy Rutherford is a fantastic fashion and beauty guru, editor, and influencer rocking it out of New York City. She is known for her role as the former Senior Digital Fashion Editor at Harper’s Bazaar, where she focused on the latest fashion and beauty trends, engaged with celebrities, and provided style advice to millions of readers.
Rutherford has made waves in some of the coolest magazines like Vogue, Elle, and InStyle, and has teamed up with big-name brands like Dior, Chanel, and Cartier. These days, sheβs still out there inspiring her 167K followers on Instagram and beyond, sharing all the latest fashion, beauty, and lifestyle tips on her social media and website.
- Name: Chrissy Rutherford
- Instagram ID: @chrissyford
- TikTok ID: @chrissyford
- Nationality: American
- Number of Followers: 167K
3. Aimee Song
If you are into fashion, you may know Aimee with her fashion blog called βSong of Styleβ. Aimee Song is one of the top fashion influencers and interior design bloggers on Instagram. Her unique style and ability to create engaging content have truly set her apart from others. Thatβs how she could make a name for herself in the fashion world.Β
Aimee launched her fashion blog in 2008, and quickly gained popularity for her relatable approach to fashion and lifestyle.
Additionally, sheβs taken her brand (Song of Style) to the next level, turning it into a global empire. With a killer presence on social media, especially Instagram (7.3 M followers), sheβs all about sharing her latest fashion finds, and interior design inspirations.
- Name: Aimee Song
- Instagram ID: @aimeesong
- TikTok ID: @aimeesong
- Nationality: American
- Number of Followers: 7.2M
4. Camila Coelho
With 10M followers on Instagram, Camila Coelho is one of the successful Brazilian fashion influencers and beauty bloggers who’s shaking the social media scene. She started her journey as a makeup artist and then entered the digital world with her blog and YouTube channel in 2010.
Needless to say, she’s built a loyal fanbase thanks to her makeup and fashion skills, plus her super friendly vibe and genuine take on beauty. That’s how she was able to grow her YouTube subscribers to over 1 million.
Also, Camila has teamed up with some of the coolest brands in beauty and fashion, like LancΓ΄me, Dior, and Revolve, and she’s been spotlighted in famous mags like Elle and Vogue.
Ultimately, she’s become a go-to inspiration for millions of women everywhere, encouraging them to show their inner beauty and confidence like never before.
- Name: Camila Coelho
- Instagram ID: @camilacoelho
- TikTok ID: @camilacoelho
- Nationality: Brazilian
- Number of Followers: 10M
5. Chiara Ferragni
Undoubtedly, Chiara Ferragni is an absolute boss in the fashion world. She is an Italian entrepreneur, influencer, and blogger who is making a name for herself everywhere. Chiara kicked off her blog, The Blonde Salad, in 2009. Luckily, it didnβt take long for it to blow up and become one of the top fashion blogs out there.
Furthermore, her one-of-a-kind style, magnetic vibe, and go-getter attitude have turned her into a real inspiration for countless women everywhere. Chiara is a popular fashion influencer with a massive 29.2 M followers on Instagram. Additionally, she’s created a full-on lifestyle empire that includes her own fashion line and a successful e-commerce platform.
- Name: Chiara Ferragni
- Instagram ID: @chiaraferragni
- TikTok ID: @chiaraferragni
- Nationality: Italian
- Number of Followers: 29M
6. Irene Kim
Irene Kim, or as she likes to call herself, Ireneisgood, is a Korean-American fashion influencer, model, and TV personality. She made raises as a model, and then transitioned into the world of fashion blogging and has since become a social media sensation with 2.8 M followers on Instagram.Β
Irene is a familiar face on Korean TV, popping up on shows like “K-Style” and “Get it Beauty.” Overall, she’s all about smashing cultural barriers and inspiring young women everywhere.
- Name: Irene Kim
- Instagram ID: @ireneisgood
- TikTok ID: @ireneisgood
- Nationality: Korean/American
- Number of Followers: 2.8M
7. Danielle Bernstein
This stylish American fashion influencer started her career as a fashion blogger back in 2010 by launching her blog βWe Wore What.β
Since then, she has excelled and become one of the biggest fashion influencers on social media, boasting over 3.1 M followers on Instagram.
Danielle dropped her own fashion line, “Shop We Wore What,” and it’s packed with a cool selection of clothes and accessories. Alongside her fashion hustle, she has also published a book called “This Is Not a Fashion Story,” where she shares her experiences from her exciting journey in the fashion world.
- Name: Danielle Bernstein
- Instagram ID: @WeWoreWhat
- TikTok ID: @WeWoreWhat
- Nationality: American
- Number of Followers: 3.3M
8. Mary Leest
Mary Lawless Lee, also known as Mary Leest, is an American fashion and lifestyle influencer. She is a proud Alabama native, started her blog, βHappily Grey,β back in 2012. Since then, sheβs been dishing out all the latest tips and trends in fashion, beauty, and lifestyle for her followers. She has a massive fanbase on social media, especially on Instagram with 1M followers.Β
Sheβs always posting her latest fashion vibes and giving a peek into her daily life for her fans.
- Name: Mary Lawless Lee
- Instagram ID: @maryleest
- TikTok ID: @mary_leest
- Nationality: American
- Number of Followers: 1M
9. Adut Akech
Adut Akech is a South Sudanese-Australian model who’s famous in the fashion scene with her 1.8 M followers. She was born South Sudan but her family had to escape the civil war and found a new home in Australia.
She got her big break when a modeling agent spotted her at 16, and ever since, sheβs been killing it in the fashion world, walking the runway for major brands like Chanel, Versace, and Valentino.
Moreover, Adut’s been all over the fashion scene and she snagged the title of “Model of the Year” from models.com in 2019 and 2020.
Ultimately, Adut Akech has become a major inspiration for women of color everywhere, smashing barriers and flipping the script on those old-school beauty standards in fashion.
- Name: Adut Akech Bior
- Instagram ID: @adutakech
- TikTok ID: @adutakech
- Nationality: South Sudan
- Number of Followers: 1.8M
10. Wisdm Kaye
Meet Wisdm Kaye, a Nigerian-American fashion model and social media star who’s changing the game in fashion. He shot to fame with his innovative fashion content on TikTok and Instagram, earning the title of “TikTok’s best-dressed guy” from Vogue.
Kaye loved the world of fashion, even when he was in high school. At that time, he was inspired by iconic designers like Hedi Slimane and Rick Owens, and decided to start her journey in this industry.
He rose to fame after hopping on TikTok in January 2020, where his unique spins on fashion, like those Marvel character-inspired videos and the “Vogue Challenge,” helped him pile up millions of followers. By 2024, he has 3.4 M followers on Instagram and an astounding 10.5 million on TikTok.
He really hit the big stage of modeling when IMG Models discovered him, and since then, heβs been doing his thing for top brands like Balmain, Dior, and Ralph Lauren.
- Name: Wisdom Kaye
- Instagram ID: @wisdm
- TikTok ID: @wisdm8
- Nationality: Nigerian-American
- Number of Followers: 6.6M
Conclusion
If you’re on the hunt for some seriously cool vibes or eye-catching looks, check out these amazing fashion influencers. They’re shaking things up in the industry and celebrating the beauty of all kinds of styles. Look out for opportunities to partner with them, and donβt forget to use every tool you can to further enhance your results.
FAQs
1. How Do Fashion Influencers Monetize Their Content?
Fashion influencers typically monetize their content through brand partnerships, sponsored posts, affiliate marketing, and collaborations with fashion brands or product lines, creating streams of income while promoting their unique styles.
2. What Is The Impact of Micro-influencers in The Fashion Industry?
Micro-influencers often have more niche audiences, leading to higher engagement rates and a sense of authenticity, making them valuable partners for smaller brands looking to create trust and reach.
3. What Are Common Challenges Faced by Fashion Influencers?
Common challenges include maintaining authenticity while collaborating with brands, standing out in an oversaturated market, and managing the pressures of constant content creation and audience engagement.
