In the age of Instagram feeds filled with mouthwatering food pics and TikTok videos that give us serious cravings, food influencers have taken the culinary world by storm. They’re not just chefs or cooking enthusiasts; they’re the ultimate trendsetters, shaping how we discover, prepare, and enjoy food.
From carb-loaded snacks to healthy plant-based eats, these influencers have something for everyone looking to elevate their kitchen game. They also know how to make money on Instagram, so some are the highest-paid Instagram influencers.
Whether you’re a seasoned chef or someone just figuring out how to boil water, we’ve rounded up the top food influencers who are making waves on social media. Get ready to be inspired, entertained, and, most importantly, hungry.
Top food Influencers on Instagram
Here’s a list of the top food influencers on Instagram you should follow to get inspired:
1. Jonathan Cheban (@foodgod)
- Followers: 3.7 million
- Location: USA
- Content Focus: luxurious dishes, over-the-top dining experiences, unique culinary delights.
Jonathan Cheban, or @foodgod, is an American influencer, known for his extravagant food experiences. He is not only a well-known food blogger on Instagram but also very popular on TikTok, boasting around 8.6 million followers.
His content offers visually stunning and luxurious dishes from around the globe, often spotlighting over-the-top dining experiences and unique culinary delights.
However, Cheban’s influence reaches beyond mere recipes; he transforms dining into an exhilarating experience that excites and inspires. This unique approach is crucial for brands aiming to catch the attention of a food-savvy audience in today’s dynamic digital landscape.
2. Ella Mills (@deliciouslyella)
- Followers: 2.4M
- Location: UK
- Content Focus: Plant-based recipes, healthy eating habits, quick and simple meal ideas, nutritional tips, and lifestyle advice
As a well-known vegan influencer, Ella Mills has become a leading voice within the plant-based foods community. Her brand emphasizes the vibrancy and flavor in vegan cuisine through a wealth of fast and healthy recipes.
However, besides emphasizing vegan cuisine and healthy recipes, she gives nutritional tips, cooking routines, and lifestyle advice.
Mills has profoundly influenced how veganism is perceived, illustrating that plant-based living can be both delicious and satisfying. As a result, she now has a community of followers dedicated to embracing a more environmentally conscious approach toward food, without compromising on taste.
3. David Chang (@davidchang)
- Followers: 1.8M
- Location: US
- Content Focus: experimental recipes, unique dining experiences, thoughtful commentary, and behind-the-scenes glimpses into the food industry
Renowned chef David Chang, known for founding the Momofuku restaurant group, engages approximately 1.8 million followers on Instagram with his insights into culinary explorations and cultural narratives.
Commonly, his content merges personal storytelling with cooking advice, featuring recipes, unique dining experiences, and reflections on global food culture.
As a supporter of sustainability within the dining landscape, Chang often stresses the importance of using local ingredients and supporting small producers, positioning himself as a progressive voice for change in the culinary world.
4. Alexis Nikole Nelson (@blackforager)
- Followers: 1.8M
- Location: US
- Content Focus: Sustainability, creativity, and inclusivity through wild ingredient education and culinary inspiration
Alexis Nikole Nelson is one of the top food influencers who engages 4.4M on TikTok and 1.8M on Instagram through her exciting and educational content centered around foraging.
Nelson empowers her audience to connect with nature by teaching them how to identify and utilize wild ingredients, transforming ordinary plants into culinary marvels. Through her vibrant storytelling and captivating videos, she sheds some light on the foraging process, encouraging viewers to explore their natural surroundings and incorporate these wild elements into their meals.
Nelson emphasizes sustainability, environmental awareness, and nature’s richness. She promotes biodiversity and natural resource conservation by sharing her foraging expeditions and plant histories.
Additionally, her influence has sparked a growing interest in foraging among her audience, encouraging many to start their culinary journeys by uncovering the flavors that nature provides, significantly altering how people engage with food.
5. Jamie Oliver (@jamieoliver)
- Followers: 10.5M
- Location: UK
- Content Focus: Promoting nutrition and combating child obesity, Simplifying recipes to make cooking approachable for everyone.
Jamie Oliver is a well-known British chef, food influencer, and restaurateur famous for his approachable cooking style and focus on healthy eating. He has authored numerous cookbooks, hosted popular TV shows, and led campaigns for better food education. Jamie Oliver has opened various restaurants globally, including Jamie’s Italian, Jamie’s Deli, and Jamie Oliver Catherine Street.
Jamie continues to expand his culinary footprint while promoting accessible and high-quality dining experiences worldwide.
6. Josh Elkin (@thejoshelkin)
- Followers: 1.3M
- Location: California
- Content Focus: creative recipes, playful cooking challenges, humorous food presentations, approachable cooking techniques
As @thejoshelkin, Josh Elkin entertains approximately 1.9 million on TikTok with his engaging content. Focused on creative recipes and playful cooking challenges, Elkin’s dynamic videos often present food creations coupled with a sense of humor, making cooking approachable and enjoyable. His enthusiasm encourages anyone interested in cooking to discover and develop their skills.
Elkin’s light-hearted take on food transforms cooking into a delightful adventure, encouraging followers to experiment without fear of failure. You can also find him on the Fulldiscoursepod where he expands on his process and shares behind-the-scenes peeks.
7. Andrew Rea (@bingingwithbabish)
- Followers: 1.1M
- Location: USA
- Content Focus: Recreating iconic dishes from films and television, cooking tutorials, nostalgic storytelling, community building around food
Andrew Rea, aka Babish from his popular YouTube channel “Babish Culinary Universe”, has gained substantial fame with over 10.2M subscribers on YouTube. His innovative concept involves recreating iconic dishes from films and television series, merging cooking tutorials with nostalgic storytelling.
Rea’s precise cooking and compelling narration make cooking approachable and make each meal a fun challenge for different audiences.
Rea has had an effect beyond just providing entertainment; she has created a community that values food as an artistic medium. His ability to combine cooking methods with iconic moments from pop culture attracts viewers and encourages them to explore things on various levels.
8. Caitlin Greene (@starinfinitefood)
- Followers: 1.1M
- Location: USA
- Content Focus: Visually appealing food presentations, easy and delicious recipes, accessible cooking instructions, dietary versatility, and culinary photography.
Caitlin Greene, known as @starinfinitefood, merges her culinary passion with photography skills, sharing visually appealing food presentations that grab the essence of her recipes.
By focusing on easy and delicious dishes, Greene provides easy-to-follow instructions that fulfill various dietary preferences, making her creations accessible to a broad audience.
9. Yolanda Gampp (@howtocakeit)
- Followers: 389K
- Location: Canada
- Content Focus: Creative baking tutorials, intricate cake designs, step-by-step dessert instructions
Yolanda Gampp is admired for her creative style in baking, especially her beautiful cakes and desserts. With over 4.27M on YouTube, this Canadian influencer shares detailed tutorials that guide viewers through the intricate processes involved in cake design.
Her content emphasizes her baking expertise while making the art of dessert creation welcoming through step-by-step instructions. Gampp’s influence on the baking community is profound as she brings creativity and fun to the forefront of dessert-making.
As mentioned on her Instagram bio, she occasionally conducts cooking classes, too.
10. Amanda Frederickson (@amandafrederickson)
- Followers: 107K
- Location: USA
- Content Focus: Simple and stylish recipes, practical kitchen tips, engaging meal demonstrations, accessible cooking for busy individuals, and fostering shared kitchen experiences.
Want simple yet stylish recipes? Amanda’s Instagram, with 104K followers, is where you should look out. Amanda knows how to make cooking enjoyable and attainable for everyone.
Through engaging posts, Frederickson provides practical kitchen tips, recipe demonstrations, and uncomplicated meal ideas, establishing her platform as a valuable resource for those seeking to simplify their routines. Her focus on shared kitchen experiences resonates well with busy individuals and aspiring home cooks.
Conclusion
Food influencers highlighted above, play a vital role in shaping modern culinary trends and inspiring individuals to innovate in the kitchen. Their engaging content not only entertains but also educates, making them pivotal figures in the ongoing evolution of the food industry. Collaborations with these influencers continue to be a powerful strategy for brands looking to reach a passionate and engaged audience.
FAQs
Food influencers create a wide range of content, including recipe demonstrations, cooking tips, food challenges, lifestyle and dietary inspiration, culinary explorations, and entertaining food-centric narratives.
Many food bloggers create content for different dietary preferences, including vegan, vegetarian, gluten-free, and many more options. This diversity allows them to connect with a wide range of audiences and dietary needs.
Generally, Food bloggers set trends by highlighting unique recipes, innovative cooking methods, and viral food challenges that resonate with their audiences. Their ability to showcase these trends quickly on social media can lead to widespread adoption among followers.