What do video game influencers do exactly to be in the public eye, and why should brands collaborate with top gaming influencers? The short answer is they entertain people in a fun and engaging way. And because of that, gamers on Instagram and YouTube have high engagement rates
We have featured 13 prominent gaming influencers on Instagram in this article. Although most gamers love YouTube or Twitch, we are focused on Instagram gamers who may be among the highest-paid Instagram influencers and might have YouTube accounts too.
Top Instagram Gaming Influencers to Follow
Here are the best gamers on IG you can follow. There are some new names on our list that you may have never heard about.
1- David Steinberg (@Stonemountain64)
- Followers: 526K
- Engagement Rate: 10.74%
- YouTube: @StoneMountain64
Born in the United States on May 22, 1992, Stonemountain64 is a well-known American influencer in gaming on both YouTube and Instagram. He is a YouTube gaming commentator who focuses on shooter games like Call of Duty and Apex Legends. and has amassed 2.36M subscribers as a result of his videos from games such as Battlefield, and Battlefront.
2- Sceptic (@Sceptic)
- Followers: 359K
- Engagement Rate: 30.01%
- YouTube: @ScepticG
Born on April 30, 2004, Sceptic is a famous gamer who became popular on both YouTube and Twitch due to his Fortnite content. He has also amassed 359K followers on Instagram over time. He has worked with notable brands such as Puma, Coca-Cola, and the Miami Heat, reflecting his reach within the gaming community.
This Gen Z influencer stands out from other gaming influencers by not regularly posting “Fortnite” montages or walkthroughs. Instead, he includes a variety of fascinating aspects that not only make the videos entertaining to watch but also better inform viewers about the game.
3- Zack Lane (@Zlaner)
- Followers: 149K
- Engagement Rate: 1.13%
- YouTube: @Zlaner
The prolific Warzone player, Zack Lane, is now one of the best gaming influencers on Instagram ZLaner’s content primarily focuses on high-energy gameplay and interactive streaming experiences.
ZLaner is a member of OpTic Gaming, one of the most recognized esports organizations. He has participated in numerous high-stakes tournaments, achieving notable success with wins at events like the OpTic Chicago 100K Warzone Invitational and HusKerrs Howl.
4- ImaEternal (@Imaeternal)
- Followers: 298K
- Engagement Rate: 0.48%
- YouTube: @Imaeternal
The graphic designer and famous gamer, ImaEternal, is one of the top gaming influencers for brands and businesses. He introduces new hardware systems for gaming PC and laptops. So, if you want to buy an A-class laptop, PC, gaming monitor, and other gaming gadgets, make sure to check out ImaEternal’s Instagram account first.
5- Tom Mulligan (@Tom72hrs)
- Followers: 341K
- Engagement Rate: 0.54%
- YouTube: @72hrs
American gamer, Thomas Mulligan is an online video game influencer known as “72hrs” on all digital platforms. He is a popular streamer and online gamer with a large following on his Twitch, YouTube channels, and Instagram accounts.
Thomas Mulligan was active in the gaming industry in 2014. But on March 3, 2018, the captain of the FaZe Fortnite Team invited him to join the team and play as a team member on the 3rd of March 2018. He is a professional gamer and loves Fortnite, League of Legends, Halo, and Apex Legends.
6- Andra (@Andrascorner)
- Followers: 111K
- Engagement Rate: 0.06%
- YouTube: –
Andra is a PC setup enthusiast based in Germany. Gamer girls are so rare and when you find one, you should adore her. Adria is one of the most adorable female gamer influencers on Instagram.
In addition to her passion for technology and collaborations, she is mostly famous thanks to her Instagram gaming. She is also on the list of top technology influencers.
7- Sommerset (@Sommerset_ig)
- Followers: 160K
- Engagement Rate: 8.89%
- YouTube: @Sommerset1
Kayla, also known as Sommerset, is a Fortnite content creator and comp player for Luminosity Gaming. This female gaming influencer was born on August 9, 2003, and rose to fame on Instagram. She is also a partnered Twitch streamer with 1.2M followers.
Sommerset is one of the hottest gamers on Instagram known for her striking blond hair. Therefore, she is also considered one of the top blonde models on Instagram.
8- Reid Boehm (@Reidkboehm)
- Followers: 76.6k
- Engagement Rate: 2.71%
- YouTube: @reidboehm
Reid Boehm creates gaming content for his 1.4M followers on TikTok every day. His Instagram account boasts a high engagement rate and features entertaining videos that only true gamers can appreciate. He is also very active on YouTube and has 2.31M subscribers there.
Reid has been involved in collaborations with various gaming brands and projects such as S.T.A.L.K.E.R. 2: Heart of Chornobyl, enhancing his visibility in the gaming community.
9- PewDiePie (@Pewdiepie)
- Followers: 20.7M
- Engagement Rate: 6.35%
- YouTube: @Pewdiepie
Felix Arvid Ulf Kjellberg, popularly known as PewDiePie, is a famous Swedish Instagram gamer and YouTuber recognized for his video game and comedy videos.
Regardless of genre, he is one of the most well-known gaming YouTubers and video creators with 110M subscribers.
He began by creating video game walkthroughs and reviews but now concentrates on more personality-based content such as satirical comments, reaction videos, and meme roundup videos.
10- Tyler Ninja Blevins (@Ninja)
- Followers: 12.3M
- Engagement Rate: 0.27%
- YouTube: @Ninja
Tyler Blevins, better known as Ninja, is one of the best Fortnite players and gaming influencers in the world who has amassed millions of fans on Twitter, Twitch, Instagram, and YouTube.
Ninja began his professional gaming career in 2009, initially competing in Halo 3 tournaments. Then, he became the winner of multiple awards, including Creator of the Year and Gaming Streamer of the Year in 2018.
He’s spent so much time playing Fortnite that he’s had the rare opportunity to create custom in-game skins. Ninja has done many successful sponsored posts and worked with brands like Red Bull continuously for a long time.
11- Pokimane (@Pokimanelol)
- Followers: 5.8M
- Engagement Rate: 4.86%
- YouTube: @PokimaneToo
Pokimane, sometimes known as Imane Anys, is an Instagram gaming influencer and Twitch star who is well-known for her massive Twitch following and passion for League of Legends.
She is also passionate about beauty and video games, a rare combination that few gaming influencers possess.
Being one of two children of hardworking immigrant parents, this Canadian influencer has a strong desire to succeed. She has put enormous pressure on herself to succeed since she was a child, and her efforts have paid off.
12- Matthew Patrick (@Matpatgt)
- Followers: 1.5M
- Engagement Rate: 6.45%
- YouTube: @GameTheory
The Game Theorists YouTube channel, which analyzes prominent video game franchises like Minecraft and Five Nights at Freddy’s, is run by Matthew Patrick.
His Instagram posts, including the one where he discusses why Minecraft is so popular, resonate with gamers and gaming companies looking to improve their products.
Matthew is very enthusiastic about hosting live charity streams. In only one live webcast, he raised more than $3 million for St. Jude’s Children’s Hospital. He is one of the best gaming influencers.
13- Nikolarn (@nikolarn)
- Followers: 223k
- Engagement Rate: 1.51%
- YouTube: @nikolarn
Nikolaren grew up with access to a wide variety of board games and video games. He began watching Justin. tv in high school and later decided to attempt streaming himself after hearing that Amazon was going to buy out Twitch. Nowadays, he streams competitive games like Apex Legends, showcasing his gameplay skills and strategies.
He is now a partnered Twitch streamer with over 564K followers and is considered one of the Instagram gaming influencers.
How Do Gaming Influencers Collaborate With Brands?
Thanks to Instagram gaming influencers’ growing popularity, large media sources, worldwide investors, and significant businesses are investing in this partnership.
Here are a few reasons worth mentioning:
- Video game influencers tend to have a higher engagement rate.
- They have a specific audience that not everybody has access to.
- You can win trust by working with gaming influencers rather than media companies.
Conclusion
Gaming is a huge industry with a passionate and engaged audience. These 13 gaming influencers are the perfect people to connect with your brand in order to reach this audience. So be sure to reach out and connect with them today!
FAQs
Gaming influencers face several challenges, including maintaining a consistent streaming schedule, dealing with technical issues, and managing the pressure of constant content creation. They also need to handle criticism and negative comments from viewers, as well as the physical and mental demands of long gaming sessions. Balancing their personal life with their influencer career can also be challenging.
Becoming a successful gaming influencer involves several steps:
– Choose a niche or specific game to focus on.
– Create high-quality, engaging content consistently.
– Build a strong online presence through social media platforms.
– Engage with your audience and foster a community.
– Collaborate with other influencers and brands to expand your reach.
– Stay up-to-date with the latest gaming trends and technologies.
Gaming influencers earn money through various means, including sponsorships, affiliate marketing, merchandise sales, and ad revenue from platforms like YouTube and Twitch. They also earn income through subscriptions, donations, and partnerships with gaming companies and brands.
