How To Sell Stuff On Amazon In 2025?

Amazon with a massive customer base and trusted reputation is one of the best places for sellers and businesses to sell products. There are over 310 million active customer accounts on Amazon, providing a great opportunity to earn money online. But how to sell stuff on Amazon?

No matter if you are new to online marketing or you have experience in selling products online, this guide can help you. 

In this article, we will show you how to sell on Amazon and be successful in this competitive marketplace.

How To Sell Stuff On Amazon In 10 Steps?

Are you planning on selling products on Amazon? Here is how to start your journey. 

1. Research The Market

The first step in how to sell stuff on Amazon is deciding on products you want to offer. By identifying products that customers need, you can increase your sales on the platform.

• Checking social media trends: for example, we all remember how Stanley Cups went viral and sold out everywhere.
• Take a look at best-selling items on Amazon: It helps you find out what products are popular among users.

2. Write A Business Plan

Before any activity, it’s important to plan your strategy and know your roadmap. A well-outlined strategy can help you navigate the complexities of the marketplace and achieve your business goals. Here are the main factors you need to consider if you want to know how to sell products on Amazon:

• Listing your products to sell
• Decide product pricing
• Define the marketing plan
• Inventory Management

3. Choose The Selling Plan

Now that your strategy is ready, it’s time to start the real journey and find out how to sell stuff on Amazon. First, you need to decide what type of plan you need. Amazon offers two primary selling plans:

• Individual Plan: Ideal for those planning to sell fewer than 40 items per month. There’s no monthly subscription fee; instead, a per-item fee is charged ($0.99 per sell).
• Professional Plan: Suited for sellers expecting to sell more than 40 items monthly. This plan comes with a monthly subscription fee ($39.99 per month) but offers access to advanced selling tools and reports.

4. Register Your Account

After choosing the plan, it’s time to register your account by providing the information it requires. Easily follow the on-screen prompts on the Amazon Seller Central and provide the following: 

• Business Information: Legal business name, address, and contact information.
• Email Address: Preferably a business email.
• Credit Card Details: For billing purposes.
• Tax Information: To comply with tax regulations.

5. Identify Products

Once your account is ready, the next step is listing your products. Each product on Amazon requires a unique identifier, typically a UPC (12-digit bar code used for retail packaging in the US) or EAN (12-13 digit European Article Number). So make sure the products have this number.

If your products are already available on Amazon, they have an existing Amazon Standard Identification Number (ASIN). In this case, you can copy the ASIN from the product details section of existing products and your listing will be combined with the product page.

6. Listing Your Products

Now it’s time to add your products to your shop and create your product

• Product Title: Craft a clear title using relevant keywords. For example, “Stainless Steel Insulated Travel Mug, 16 oz – Keeps Beverages Hot or Cold.”
• Product Description: Highlight key features and benefits. You can use bullet points to make it easier for buyers to read. To know how to sell stuff on Amazon it’s also important to promote them on the listings. 
• Images: High-quality images from multiple angles enhance customer trust. Ensure they meet Amazon’s image guidelines.
• Pricing: To know how to sell on Amazon and make a profit, it’s important to set the right price for your products. You can research competitors and similar items on this platform to set the prices.

Note: If you want your products to appear on the Amazon search results, make sure to use the right keywords naturally in your title and description.

7. Fulfillment Options

Selling products on Amazon without choosing a fulfillment option that fits your business model is an incomplete process. Amazon offers two primary fulfillment methods:

• Fulfillment by Amazon (FBA): In this option, sellers send their products to Amazon’s fulfillment centers. Amazon stores your products and handles shipping, returns, and customer service. This option also makes your products eligible for Amazon Prime.
• Fulfillment by Merchant (FBM): You handle storage, shipping, and customer service. This option provides more control but requires more resources.

While the FBA option can help you manage your selling more easily, it also comes with additional fees.  Costs are based on the weights, type (apparel and non-apparel), and dimensions of your product and include picking and packing orders, shipping, customer service, and product returns. 

8. Market Your Products

Now that you know how to sell stuff on Amazon and your products are ready, it’s time to promote them. Amazon offers different types of sponsored ads which you can choose based on your budget and needs

• Sponsored Products: These are pay-per-click (PPC) ads that promote individual product listings. They appear in search results and product detail pages.
• Sponsored Brands: These ads showcase your brand logo, a custom headline, and multiple products. They’re ideal for building brand awareness.
• Sponsored Display: These ads target relevant audiences both on Amazon and thousands of apps and websites.
• Sponsored TV:  Using this type of ad, you can engage with your audience while they’re enjoying their favorite shows. This includes not only Amazon’s own streaming services but also popular third-party platforms like Bloomberg and Crackle, through Amazon Publisher Direct.

9. Monitor Your Analytics

Knowing how to sell stuff on Amazon without enhancing your strategy is not going to help you. You need to monitor and analyze your performance regularly to make informed decisions. Amazon provides analytics tools for those who have an Amazon selling account. 

It provides data to help you track your sales over various periods, understand how many customers are viewing your products, and measure conversion rates. On your brand dashboard, you can view :

• Search Catalog Performance
• Search Query Performance
• Top Search Terms
• Repeat Purchase Behavior
• Demographics
• Market Basket Analysis
• Customer Loyalty Analytics

10. Consider Affiliate Marketing

Finally, it’s time to expand your reach with the help of affiliate marketing and working with Amazon influencers in your niche. While Amazon affiliate programs and influencer programs are available, the commission to use the programs can be high for many sellers, especially if they are new. But let’s check out a better alternative. 

AlgoRift is a platform designed to connect affiliates to brands who are looking to boost their product sales. As a brand, you can easily list your products on this platform and affiliates can apply to promote them. Algorift provides a messaging system that allows you to directly communicate with affiliates and plan your strategy. You can create custom commissions for each influencer based on their activities. 

The platform also provides advanced tracking and analytics tools to help you measure the success of your campaigns in real time. So if you are ready to boost your sales through affiliate marketing, make sure to check this platform. 

Conclusion

With over 300M active users globally every month (According to Yaguara magazine) Amazon is one of the best places for sellers to attract new customers. In this article, we’ve provided a full and step-by-step guide on how to sell stuff on Amazon for beginners. You can always boost your sales by running affiliate marketing campaigns. Algorift.ai makes this process easier and more affordable than ever.

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