Tech influencers are content creators who try out and test various technology products in the market through different platforms like Instagram, YouTube, and more. By following these influencers, you can understand how different products work, helping you make better choices in the world of technology.
Whether you want to know the best tech influencers on TikTok, Instagram, YouTube, and other popular platforms, stay with us until the end of this article.
Celebrity Tech Influencers
Want to know the top tech influencers on Instagram, YouTube, or other platforms? Look at this beneficial list to discover the best of the best. These influencers are widely recognized figures, often known for accomplishments outside of social media influencing itself.
1. Elon Musk
- Instagram: @elonrmuskk
- Followers: 2.8M
We all know the wealthiest man in the world, Elon Musk. For many, he’s a tech influencer; however, he is a businessman and investor. As of 2025, he’s worth below $400 around $254 billion, mainly from owning Tesla and SpaceX.
Musk has publicly stated that he has no interest in acquiring TikTok, despite speculation surrounding potential ownership due to regulatory pressures on the app in the U.S. A busy man like Elon never involves himself in social media drama; therefore, we need help finding an account on Instagram or YouTube, though he is kind of active on X.
Musk is known for his frequent, unfiltered posts, averaging six tweets daily that include personal thoughts, company updates, memes, and direct interactions with followers. Although Musk maintains an Instagram account, his engagement here is less dynamic. He uses it more sparingly compared to Twitter, focusing on key moments rather than daily updates.
2. Mark Zuckerberg
- Instagram: @zuck
- Followers: 15.5M
Who would give up the opportunity to attend the best university, Harward, to invent an application in a garage? Mark exactly did that, taking a risk that nobody would typically consider.
Mark Zuckerberg, born May 14, 1984, is an American influencer, businessman and philanthropist. He co-founded Facebook in 2004 with his Harvard roommates, later launching Meta Platforms.
He took Facebook public in May 2012, becoming the world’s youngest self-made billionaire at 23. Furthermore, he has since engaged in philanthropy, notably through the Chan Zuckerberg Initiative. He is kind of active on Instagram and has 12.4M followers.
3. Gary Vaynerchuk
- Instagram: @garyvee
- Followers: 10.4M
The third on our list is Gary. He’s an American businessman, author, internet personality, and tech influencer, Gary Vee.
Now, he’s famous for digital marketing and social media, serving as the chairman of VaynerX, a New York-based communications company, and as the CEO of VaynerMedia, a VaynerX associate.
Gary is very popular on YouTube and has 4.57M subscribers. He has written many books, such as Twelve and a Half, Crush It, Day Trading Attention, and more that made him the best-selling author in New York.
4. Guy Kawasaki
- Instagram: @guykawasaki
- Followers: 99K
Now, let’s talk about an American influencer from Hawaii. Meet Guy Takeo Kawasaki, born on August 30, 1954. He’s a marketing specialist, author, and Silicon Valley venture capitalist. Back in 1984, Guy was part of the original Apple team that marketed the Macintosh computer line.
In 1989, Kawasaki left ACIUS to focus on writing and speaking. In the early 1990s, he wrote columns for Forbes and MacUser magazines. He also started another company, Fog City Software, which created Emailer, an email client that was sold to Claris.
Additionally, he had a set of software utilities named Guy’s Utilities for Macintosh (GUM), published by After Hours Software in the early 1990s. We can call him a tech influencer because he is very popular in real life but not on social media. He has only 10K subscribers on YouTube and 95K followers on Instagram.
Non-Celebrity Tech Influencers
These influencers are primarily known for their online presence, tech reviews, and contributions to the tech community through platforms like Instagram, YouTube, and blogs.
1. Lewis Hilsenteger
- Instagram: @unboxtherapy
- Followers: 2.8M
Lewis George Hilsenteger, also known as Unbox Therapy, is a Canadian YouTuber who unboxes and reviews technology products. His channel has 24.8 million subscribers and over 4.58 billion views. In a famous video from September 2014, he used only his hands to bend his iPhone 6 Plus, sparking the ‘Bendgate controversy about phones bending in pockets.
Hilsenteger and Jack McCann started Unbox Therapy on YouTube in December 2010. The channel lets you enjoy opening new tech items without buying them. Early unboxing included a smartphone breathalyzer and an ‘unspillable cup.’
With several videos each week, they often get over a million views. Hilsenteger ranks 7th in the tech category on Social Blade.
2. Marques Brownlee
- Instagram: @mkbhd
- Followers: 4.9M
Want to discover inspiring black YouTubers? Marques Keith Brownlee, also known as MKBHD, is an American black tech YouTuber famous for tech videos and his podcast Waveform. Born on December 3, 1993, he has 19.8M subscribers and 3.93 billion views.
Vic Gundotra, a former Google executive, called him ‘the best tech reviewer.’ In 2019, he won ‘Creator of the Decade’ at the 10th Shorty Awards. Besides YouTube, he’s also the 2022 WFDF World Champion in ultimate Frisbee with New York PoNY.
3. Joanna Stern
- Instagram: @joannastern
- Followers: 16.7K
Check out this female tech influencer, Joanna Stern (born December 5, 1984). She’s an American tech journalist famous for her videos and columns at The Wall Street Journal, Engadget, and The Verge.
Stern started writing about tech at Laptop Magazine, reviewing laptops and netbooks. After that, she spent three years at Engadget as the editor of reviews on various consumer tech.
While she doesn’t have a personal account on YouTube, as a female tech influencer, she is quite active on Instagram.
4. Paul Asadoorian
- Instagram: @paul.asadoorian
- Followers: 1,090
Get to know the tech influencer king, Paul! He’s the Lead IT Security Engineer at a big university in New England. For the last six years, he’s handled intrusion detection, firewalls, VPNs, and testing in educational IT.
As one of the biggest tech influencers, Paul not only runs his security consulting company, Defensive Intuition, but he’s also the host of PaulDotCom Security Weekly, a podcast about IT security. They cover news, vulnerabilities, and interviews with top security professionals. He is now very active on X and has 76.4K followers, which is a lot on a platform like X.
5. Larry Kim
- Instagram: @kim_larry
- Followers: 49.7K
Meet a popular tech influencer from Asia who is the founder and CEO of Customers.ai. They have the world’s best B2C data and AI-powered Sales Outreach Automation platform used by sales and marketing at companies of all sizes.
This tech influencer has been named Search Marketer of the Year multiple times by PPC Hero, Search Engine Land, and the US Search Awards. Unfortunately, Larry is not an Asian YouTuber.
6. Justine Ezarik
- Instagram: @ijustine
- Followers: 1.6M
Justine Ezarik, known as iJustine, is a prominent tech influencer and YouTuber who has made a significant impact in the digital content creation space since 2006. She boasts 1.6 million followers on Instagram, where she shares a mix of tech reviews, lifestyle content, and personal insights.
iJustine’s content primarily revolves around technology and gadgets, with a particular emphasis on Apple products such as iPhones, iPads, and MacBooks. She is known for her engaging and informative reviews, which make complex technology accessible to her audience. Ezarik often uploads videos that include: Product Reviews, Unboxings, vlogs, and gaming Content.
7. Austin Evans
- Instagram: @austinnotduncan
- Followers: 489K
Austin Evans is a well-known YouTuber, born on August 22, 1992, in Missouri. He has over 5.61 million subscribers on his YouTube channel. In addition to his YouTube channel, he also engages with fans through social media platforms like Instagram, where he shares insights into his life as a tech influencer.
Austin’s content primarily focuses on technology, including reviews of the latest gadgets, gaming PCs, smartphones, and various tech products. His popular series often features budget-friendly PC builds, demonstrating how to assemble computers using affordable components. He compares new tech with older models to highlight advancements and value.
8. Andru Edwards
- Instagram: @Andru
- Followers: 235K
Andru Edwards is a prominent tech influencer known for his work as the founder and CEO of Gear Live, a web magazine. His YouTube channel focuses on technology, gadgets, and consumer electronics.
Anrdu focuses on reviewing the latest gadgets, smartphones, gaming consoles, and other consumer electronics. He Won the “Best Technology Video Podcast” award from Apple iTunes in 2006 for Bleeding Edge TV.
9. Nana Janashia
- Instagram: @nanuchij
- Followers: 7,844
The next on our list is best known for founding TechWorld with Nana, a leading platform for DevOps and cloud education. Nana Janashia is one of the top Tech influencers on Youtube with over 1M subscribers.
She focuses on creating educational content around DevOps practices, cloud computing, and related technologies like Kubernetes. Moreover, Nana is recognized as a mentor at The Female Factor, supporting women in technology through guidance on career development.
10. Ishtar Touailat
- Instagram: @ishtartouailat
- Followers: 234K
Now, let’s introduce the founder of STORMVENTURES & CO. and CEO at Futuristas.
Ishtar Touailat is a multi-award-winning entrepreneur and tech influencer known for her work in artificial intelligence, innovation, and leadership.
She shares updates about her projects and initiatives like STORM (the world’s largest AI hackathon), which aims to bring together global leaders to create technological advancements for societal benefit.
Conclusion
Tech influencers are like guides in the world of technology. They share cool gadgets, explain complicated tech stuff, and create a community. Whether it’s on YouTube, Instagram, or podcasts, they help us stay in the loop with the latest tech trends. As we journey through the digital world, these influencers are our friendly companions, making tech exciting and easy to understand.
FAQs
1. What Are Tech Influencers?
Tech influencers make it easier for buyers to choose the best tech products. They check out the strengths and weaknesses of different companies and pick the top ones. These influencers are experts in their fields and write about things they know well.
2. What skills should a tech influencer possess?
A successful tech influencer should have strong communication skills to explain complex topics clearly, technical knowledge to understand the products they review, creativity to produce engaging content, and social media savvy to effectively reach and engage their audience.
3. What platforms are best for tech influencers to share their content?
Tech influencers often use platforms like YouTube for video reviews and tutorials, Instagram for visual content and stories, Twitter for quick updates and discussions, and blogs for in-depth articles. The choice of platform depends on the influencer’s style and audience preferences.
