Wondering who the hottest Instagram models are this year? You’re in the right spot. In this article, we’ll list the top models on Instagram. These creators are sharing amazing content and inspiring millions of followers.
From fashion influencers showing off the latest trends to fitness influencers promoting healthy living, these sexy Instagram models are full of engaging content. Let’s get started!
Top Instagram Models
Now, let’s check out the hottest Instagram creators this year!
1. Kendall Jenner (@kendalljenner)
- Followers: 289M
- Niche: Fashion
- Type of Content: Kendall shares a mix of high-fashion modeling, personal lifestyle moments, and promotional content for brands she collaborates with.
Kendall Jenner, a well-known Instagram model living in Los Angeles, has made a name for herself in the fashion world and the business sphere. She runs her brand, 818 Tequila, which has become popular for its high quality and commitment to sustainability.
Recently, she attended the 2025 Golden Globes after-party, where she wowed everyone with her elegance. Kendall continues to shine in fashion, business, and social media, inspiring fans worldwide.
2. Gigi Hadid (@gigihadid)
- Followers: 77.5M
- Niche: Fashion and Lifestyle
- Type of Content: high-fashion photos, personal moments, behind-the-scenes looks from fashion shows.
Gigi Hadid is a famous American Instagram model and social media star. She is the founder and creative director of her luxury knitwear brand, Guest in Residence, showcasing her entrepreneurial side.
Along with her modeling career and collaborations with top fashion brands, she shares glimpses of her life as a mother to her daughter, Khai, which her followers love. Balancing fashion, business, and personal life, Gigi inspires fans worldwide.
3. Emily Ratajkowski (@emrata)
- Followers: 29.5M
- Niche: Fasion Instagram Model
- Type of Content: Fashion shoots, personal lifestyle moments, and promotional content for her swimwear brand.
Emily Ratajkowski, one of the hottest Instagram models, is an actress and author. Alongside sharing stunning fashion photos and promoting her brand, Inamorata, Emily wrote the bestselling book My Body. In her book, she explores themes of feminism, sexuality, and her experiences as a public figure.
She also uses her platform to speak up for women’s rights and body image issues. Balancing modeling, business, and activism, Emily is a strong and inspiring voice in fashion and social topics.
4. Gisele Bündchen (@gisele)
- Followers: 23.2M
- Niche: Fashion & Lifestyle
- Type of Content: High-fashion modeling, personal lifestyle moments, wellness tips, and family-oriented posts. She often emphasizes themes of mindfulness, self-care, and environmental awareness.
Gisele Bündchen is one of the famous Instagram models from Brazil. She is also a businesswoman who shares posts about fashion, wellness, family life, and mindfulness. Gisele limits her social media use to about one hour per week to focus on her children, Benjamin and Vivian, and set a positive example for them.
Gisele’s messages emphasize joy, rest, and quality time with loved ones, balancing her career with family life and personal well-being.
5. Rosie Huntington-Whiteley (@rosiehw)
- Followers: 20.5M
- Niche: Fashion and Beauty
- Type of Content: High-fashion editorial shoots, personal lifestyle moments, beauty tips, and promotional posts.
Rosie Huntington-Whiteley is one of the sexy Instagram models, beauty influencers, and entrepreneur. She often showcases collaborations with luxury brands such as Victoria’s Secret.
Rosie stepped down from her beauty brand, Rose Inc., in 2023 after its parent company faced bankruptcy. She is now part of The Equity Studio, supporting beauty and wellness brands through funding and strategic advice.
While she continues to feature in top campaigns, Rosie is also focused on investing in consumer companies across the UK, US, and Europe, blending her influence in beauty with her entrepreneurial vision.
6. Anllela Sagra (@anllela_sagra)
- Followers: 27.1M
- Niche: Fitness and fashion
- Type of Content: A mix of fitness inspiration, fashion modeling, and lifestyle content. Her posts often include workout routines, motivational messages, and stylish outfits, showcasing her dedication to fitness and fashion.
The next on our list of sexy Instagram models is Anllela. She is a Colombian fitness influencer and model. Anllela shares fitness tips, workout routines, motivational messages, and stylish fashion content. She also runs her activewear brand, Avine Apparel, offering trendy and functional fitness clothing.
7. Lucky Blue Smith (@luckybsmith)
- Followers: 3.1M
- Niche: Fashion & Modeling
- Type of Content: lifestyle, fashion, and family.
At just 26 years old, Lucky Blue Smith has become a standout in the fashion world. His journey began at age 12 when he was featured in Vogue Homme Japan, and by 2015, Teen Vogue named him the “Model of the Moment.” He also earned a spot on Models.com’s “Top 50 Male Models” and gained one of the largest social media followings among male Instagram models.
Lucky has worked with major brands like Tom Ford, Calvin Klein, and GAP, and walked for Versace, Marc Jacobs, and Dolce & Gabbana. Outside of modeling, he formed a band, The Atomics, with his sisters, combining his love for music with his creative career.
8. Tess Holliday (@tessholliday)
- Followers: 2.6M
- Niche: Body Positivity and Fashion
- Type of Content: Promoting body positivity, self-love, and fashion. Her posts feature personal reflections, stylish looks, and collaborations with brands.
Tess Holliday is a well-known plus-size model and activist born on July 5, 1985. She became famous for promoting body positivity and was one of the first plus-size models signed to a major agency. She was named one of Vogue Italia’s top plus-size models in 2013.
Tess encourages her followers to love their bodies and challenge beauty stereotypes. to further this mission, she launched the #EffYourBeautyStandards movement on Instagram to promote body acceptance.
9. Devin Brugman (@devinbrugman)
- Followers: 1.5M
- Niche: Fashion & Swimwear
- Type of Content: Blend of fashion, swimwear, and lifestyle themes, reflecting her role as a co-founder of Monday Swimwear.
Devin Brugman, born on December 26, 1990, is a swimwear Instagram model, blogger, and business owner. Her love for the beach and fashion inspired her and her friend Natasha Oakley to create A Bikini A Day, a blog focused on swimwear and the beach lifestyle.
The blog became so popular that they decided to start their brand, Monday Swimwear, designing swimsuits to help women feel confident and stylish.
Instagram models nude is a phrase often associated with curiosity, but Devin focuses on sharing stunning bikini photos on Instagram, which her followers love. She has become more than just a bikini model; she’s an inspiration for following your dreams and doing what you love.
10. Kellie Brown (@itsmekellieb)
- Followers: 148K
- Niche: Fashion
- Type of Content: She shares \ stylish outfits, promoting her belief that fashion should be accessible to everyone, regardless of body type.
Kellie Brown is an Instagram model who celebrates fashion and beauty for curvy women while promoting body positivity. Through her blog, And I Get Dressed, and platforms like Instagram, Pinterest, and YouTube, she shares bold and colorful fashion looks that inspire confidence.
Kellie isn’t just about style, she’s on a mission to make the fashion industry more inclusive. She proudly calls herself the “OG fat girl fashion blogger” and used her background in PR and marketing to build her brand and platform. Breaking stereotypes and pushing for diversity, she has become a true change-maker in an industry long known for its exclusivity.
Final Words
In this article, we’ve provided a list of the hottest Instagram models who are inspiring not just for their looks but also for the amazing content they offer. From fashion stars like Kendall Jenner and Gigi Hadid to fitness influencers like Anllela Sagra, they’ve used social media to share their passions and build successful careers.
FAQs
Your Instagram Explore page shows a lot of models because the algorithm customizes content based on your interactions and interests. Here’s why:
Engaging with Similar Posts: Liking, commenting, or saving posts from Instagram models tells the platform you’re interested in this content.
Following Related Accounts: If you follow models or fashion-focused accounts, Instagram suggests similar profiles.
Content You View: Spending time on posts about Instagram models or related topics (like fashion or fitness) signals your preferences.
Overlapping Niches: Engaging with fitness or beauty content can lead to more model-related posts since these topics often connect.
Mark Posts as “Not Interested”: Tap the three dots on a post to stop similar content.
Engage with Other Topics: Like and follow content about travel, art, food, or other interests to diversify recommendations.
Your Explore page adapts over time, so interacting with new types of content will gradually change what you see.
You can try these simple methods:
Use Instagram Search: Explore the Explore page, search hashtags like #fashionmodels or #fitnessmodels, and use keywords related to your niche.
Engage on Social Media: Follow accounts featuring models and interact with similar posts to see more recommendations.
Network: Ask friends or attend events like fashion shows to connect with models directly.
Use Influencer Platforms: Tools like Ainfluencer (free) let you filter and find Instagram models by niche, engagement, and follower count.
