In recent years, we have all noticed how artificial intelligence is taking over the internet. It is everywhere. They have found their way to social media platforms, and there are many AI influencers on Instagram, TikTok, and Facebook. But who’s the creator behind them?
In this article, we will introduce you to some of Instagram’s most popular artificial intelligence creators from fashion influencers to beauty ones. Whether you want to know more about AI creators, checking these accounts can help you.
What Are AI Influencers?
AI influencers, also called virtual influencers, are digital characters made using artificial intelligence and computer-generated imagery (CGI). These virtual figures are designed to look and act like human influencers on social media, but they only exist online, not in real life.
Developers, designers, and marketers work together to create and manage these AI influencers. They control their posts, personalities, and interactions on social media, allowing these digital characters to attract followers and influence how brands engage with people on these platforms. They can act like a human and behave as their creators want and are used for different digital marketing strategies.
Some of these influencers now have more active roles. They have started releasing their music, podcasts, and travel vlogs, and even collaborate with other AI models. These influencers can not be ignored anymore. The following list can be a good start to getting familiar with the most popular AI Instagram models.
10 Best AI Influencers on Instagram
Are you looking for top ai-generated influencers? Here are some active users on Instagram to follow.
1. Lil Miquela – @lilmiquela
- Followers: 2.4M
- Niche: Fashion & Music
- Nationality: Brazilian-American
- Social Media:
- YouTube: @lilmiquela
- TikTok: @lilmiquela
One of the first and most well-known AI influencers is Lil Miquela. She, known as ’mononymously,’ is a fictional American character, singer, and Instagram influencer created by Trevor McFedries and Sara DeCou.
As one of the first AI Instagram influencers, her profile was created in 2016 as a 19-year-old girl. This fictional character has collaborated with luxury brands and created sponsored content for Dior, Calvin Klein, and Prada. In addition, she has released songs like Wasted, Speak Up, and her 2017 hit Not Mine.
She was even recognized as one of Time Magazine’s “25 Most Influential People on the Internet.” Lil Miquela has appeared with big celebrities like Bella Hadid, Millie Bobby Brown, and TikTok star Bella Poarch. This AI influencer also attended Coachella and interviewed J Balvin, a famous Colombian singer.
Her impact is strong in the fashion world, where she connects real and virtual styles. She has millions of streams on Spotify and YouTube and uses her platform to discuss social issues like the Black Lives Matter movement, making her a significant figure in pop culture.
2. Lu Do Magalu – @magazineluiza
- Followers: 7.6M
- Niche: Retail and e-commerce
- Nationality: Brazilian
- Social Media:
- YouTube: @magazineluiza
Not all AI social media influencers started their work from Instagram. Lu Do Magalu is one of the top AI influencers from Brazil. It started in 2003 as a virtual assistant created for the retail company ‘Magazine Luiza.’ Over time, she became incredibly popular, now leading as a top digital influencer.
Through her account, she promotes products and partners with well-known brands like Burger King, Red Bull, Adidas, Samsung, and McDonald’s. Lu even made history as the first AI model to appear in Vogue Brazil, capturing the interest of major brands and audiences alike.
Lu Do was introduced on YouTube in 2009 to promote iBlogTV. Since then, she has been active on Instagram and YouTube, sharing unboxing videos, product reviews, and software tips for companies.
She is one of the hottest AI models on Instagram. However, her posts are only in Portuguese. So, this will limit her audience massively. But still, she is one of the most popular Artificial Intelligence girls on Instagram.
3. Shudu – @shudu.gram
- Followers: 237K
- Niche: Fashion and beauty
- Nationality: African
- Social Media: –
Created by the fashion photographer Cameron-James Wilson in 2017, Shuduiss is one of the known AI influencers’ Instagram accounts. Shudu Gram is a computer-generated social media personality and model representing the Princess of South Africa.
Cameron-James Wilson is the creator of this black artificial intelligence influencer. She is one of the best black Instagram models and the brand ambassador of top clothing brands and her Instagram is filled with her photos of wearing different outfits.
In addition, she has collaborated with 18 different brands, working with big names like Cosmopolitan, Vogue, Balmain, and SONY.
4. Kyra – @kyraonig
- Followers: 253K
- Niche: Fashion, Travel and lifestyle
- Nationality: Indian
- Social Media:
- YouTube: @kyraonig
- TikTok: @kyraonig
Kyra is a 22-year-old robot model from Mumbai and was created by India’s first virtual human company, FUTR Studios, which was started by George Tharian and Himanshu Goel. In December 2023, Kyra won the WhosNext2023 AI Creator of the Year award.
In addition, Kyra has been featured in various media outlets, including a digital cover story for Travel + Leisure India, highlighting her influence in travel and lifestyle sectors.
She has worked with several companies like Realme, WOW Skin Science India, and L’Oreal.
5. Thalasya – @thalasya_
- Followers: 454K
- Niche: travel and lifestyle
- Nationality: Indonesian
- Social Media:
- YouTube: @thalasya_
- TikTok: @thalasya_
Now, it’s time to introduce you to an ‘AI girl’ on Instagram, which is much more different than influencers you know. Thalasya is one of the famous AI influencers on Instagram, which was developed by Magnavem Studio in 2018.
She is a travel blogger who shows different parts of Indonesia, from Bali to Jakarta, even traveling to places like Florida, USA. The interesting thing about Thalasya is that she travels to real locations and takes her photos in those locations. So, her photos are much more real and humanized. She is a true AI Gen Z influencer on Instagram.
As an AI influencer, Thalasya promotes various brands, including hotels, restaurants, and health products, to support her travel lifestyle. Notable collaborations include partnerships with Canon Indonesia and Tokopedia, an Indonesian e-commerce company. She also runs a clothing store called Yipiiiii with her friend Zeline.
6. Imma – @imma.gram
- Followers: 393K
- Niche: Cultural and Fashion
- Nationality: Japanese
- Social Media:
- YouTube: @imma.gram
- TikTok: @imma.gram
If you are interested in Japanese culture and want to know more about it, Imma is one of the AI social influencers you need to check. Imma is the first virtual human and AI influencer model in Japan, produced by Aww Inc. in 2018.
On her Instagram page, she regularly shares photos with other known celebs in Japan. Surprisingly, this virtual influencer with pink hair was featured in a TED Talk given by her talent manager Sara Giusto in April 2024. The talk, titled “The Rise of Virtual Humans — and What They Mean for the Future,” explored the impact of virtual humans in the real world.
Imma also has a brother named Zinn. They post a lot of photos together.
Besides, she is recognized as one of Forbes’ Women of the Year, alongside notable figures like Greta Thunberg and Michelle Obama. She has also worked with IKEA, a major furniture company. Additionally, she was part of the closing ceremony for the 2020 Paralympics.
7. Blawko – @blawko22
- Followers: 119K
- Niche: Fashion and lifestyle influencer
- Nationality: American
- Social Media:
- YouTube: @blawko22
- TikTok: @blawko22
Another known name on the list of AI influencers, created by Brud FYI in 2016, is Blawko. His real name is Ronald F. Blawko. This male AI influencer never shows his face completely; we have always seen him wearing a mask.
Blawko shares fashion tips and tricks about street style, and we can see him with Miquela in many posts. He is frequently showcasing brands like Balenciaga, Supreme, and Vetements. Besides Instagram, Blawko is also active on YouTube and has 4.62K subscribers.
Blawko creates content about fashion, music, and gaming. His cool and rebellious style attracts a younger crowd, especially Gen Z. His popularity shows how AI influencers can connect with various groups of people.
8. Aitana López – @fit_aitana
- Followers: 348K
- Niche: Fashion & Beauty Influencer
- Nationality: Spanish
- Social Media:
- YouTube: @fit_aitana
The first AI-generated influencer in Spain is Aitana Lopez. Rubén Cruz started a fashion agency called ‘The Clueless’ and created Spain’s first virtual model, Aitana Lopez, who is an AI influencer with pink hair. This Instagram AI influencer regularly collaborates with different fashion brand companies, and according to Businessinsider, she gets $1,000 per advert.
She makes money through partnerships with brands like Big, Olaplex, and Brandy Melville Spain. She also worked with Llongueras, a luxury hair and beauty brand. With her pink hair, aesthetic face, and fit body, Aitana is one of the hottest AI models on Instagram.
9. Anna Cattish – @anna_cattish
- Followers: 452K
- Niche: Art
- Nationality: Russian
- Social Media:
- YouTube: @anna_cattish
Anna Cattish is a Russian Instagram influencer, animator, and illustrator who was created in 2011. She is one of the creative art influencers and shares her sketches on Instagram. Her notable collaborations include partnerships with Melbot Studios and Mattel.
She is famous for her special style that mixes cute and edgy designs with a lot of personality. Anna is a member of the Honkfu visual label, which began as a group of artists more than ten years ago and has grown into a small studio and label. If you like the life of an AI artist, make sure to follow her Instagram account.
10. Leya Love – @leyalovenature
- Followers: 542K
- Niche: Fashion influencer, Environmental Advocacy and Nature Lover
- Nationality: Swiss
- Social Media:
- YouTube: @leyalovenature
Leya Love is a very special AI influencer who was created by the Swiss media company Cosmiq Universe AG. She is not just a fashion icon or an Instagram brand ambassador for big companies.
Instead, she focuses on promoting and caring for the Earth. As a nature lover, she has about 542K followers on Instagram. She talks with real environmentalists and highlights how important nature is on her page.
Moreover, Leya helped write a popular book called Life Values: When Dreams Become True, which became an Amazon bestseller. She also spoke at the UN Global Youth Summit in 2021. Leya supports the World Awareness Movement and uses her platform to share stunning pictures of nature, including beautiful landscapes, animals, and people. She believes that love can change the world.
Conclusion
Artificial intelligence is taking over the world in a big way and has found its way to social media platforms. In this blog, we’ve introduced you to some of the most popular AI influencers on Instagram and the creators behind them. Even though the number of AI-generated influencers is still limited, we can expect to see more as this technology grows fast.
FAQ
Following these AI influencers opens a gateway to a world of curated knowledge. Expect insights ranging from beginner-friendly explanations to advanced technical discussions, ensuring a tailored experience for every follower.
Absolutely! These influencers actively engage with their audience on Instagram. Feel free to ask questions, share your thoughts, and become integral to the vibrant AI discussions happening within their communities.
Each influencer maintains a consistent posting schedule, ensuring you receive a steady flow of engaging content. Stay tuned for frequent updates that keep you in the loop with the latest AI developments.
AI influencers bring new and creative ways for brands to reach their audiences. They focus more on digital creativity rather than just human connections, changing how brands interact with their followers.
As technology improves, more companies are likely to use AI influencers in their marketing efforts. Brands will take advantage of these virtual influencers to create content and provide personalized interactions with their audiences around the clock.
