Italian influencers have large and engaged followers that can be beneficial for businesses looking to expand their reach through influencer marketing in this country. By partnering with an influencer who strongly connects to their audience, companies can tap into new markets and gain valuable insights.
Here are some of the top Italian creators from fashion to food influencers to help grow your brand and an easy way to find them.
Top Italian Influencers on Instagram
| Name | Instagram Handle | Niche |
| Marzia Kjellberg | @itsmarziapie | Fashion & Lifestyle |
| Lorenzo Liverani | @liveranilorenzo | Photography & Travel |
| Pietro Boselli | @pietroboselli | Fitness & Modeling |
| Raoul Bova | @raoulbovagram | Lifestyle & Family |
| Fabio Mancini | @Fabiomancini | Fashion & Modeling |
| Alice Campello Morata | @alicecampello | Lifestyle & Motherhood |
| Ambra | @ab_ambra | Motherhood & Lifestyle |
| Benedetta Rossi | @fattoincasadabenedetta | Food & Cooking |
| Mike ShowSha | @mike_showsha | Entertainment & Lifestyle |
| Alice Venturi (@alicelikeaudrey) | @alicelikeaudrey | Travel, beauty and makeup influencer |
1. Marzia Kjellberg (@itsmarziapie)
- Followers: 8.7M
- Engagement Rate: 8.14%
Marzia is a fashion influencer who lives in Milan. She commonly writes about her daily life, fashion, and new trends. Since she writes all the captions in English, she is considered a suitable Italian blogger for international ads.
2. Lorenzo Liverani (@liveranilorenzo)
- Followers: 175K
- Engagement Rate: 1%
Lorenzo is mostly a photographer and travel influencer on Instagram. But since he has a good style, most brands have found him attractive for their outfits. Therefore, Lorenzo is a handsome Italian male model too.
3. Pietro Boselli (@pietroboselli)
- Followers: 3.5M
- Engagement Rate: 1.15%
Having a good body and working out are two related concepts. Pietro is one of the Italian influencers on Instagram who loves being in shape. He has defined himself as a fitness influencer, but due to his ideal form and style, he is also known as a handsome male model on Instagram. Therefore, he can be an icon for clothing brands to promote their products.
4. Raoul Bova (@raoulbovagram)
- Followers: 1M
- Engagement Rate: 2.45%
With 1M followers, Raoul is a well-known actor, model, and lifestyle influencer who mostly writes about his daily life. When you see his profile, he’s mostly a family man who posts about his wife and two kids.
5. Fabio Mancini (@Fabiomancini)
- Followers: 362K
- Engagement Rate: 0.31%
Fabio was born in Germany to an Italian parent. Now living in Milan, Italy, Fabio has become an international male fashion Instagram model and ambassador of fashion brands such as Emporio Armani, Bulgari, and many other popular ones. He’s an actor, too, but he’s mostly known as an Italian male model with green eyes and has 368K followers on Instagram.
6. Alice Campello Morata (@alicecampello)
- Followers: 3.7M
- Engagement Rate: 8.11%
Alice is a personal blogger and the mother of three boys. Therefore, her page mostly promotes children’s clothes, toys, and other related products. With 3.7M followers, she is a famous lifestyle blogger on Instagram.
7. Ambra (@ab_ambra)
- Followers: 618K
- Engagement Rate: 2.98%
Ambra is a mom influencer who introduces herself as a digital creator on Instagram. She has a baby girl who is the main character in almost all her posts and stories. Although she is known as a hot model on Instagram, her baby is more popular on her page.
So, she can be a significant influencer if you want to promote children’s clothes or toys. Her husband, Mike Showsa, is also an Italian influencer who creates fun videos.
8. Benedetta Rossi (@fattoincasadabenedetta)
- Followers: 5.1M
- Engagement Rate: 1.82%
Do you like Italian food? As a country with the most delicious foods, cooking Italian food with unique recipes is intelligent content on Instagram. Bendetta is a chef who is popular for her delicious foods. She gives recipes on her Instagram page. She also talks about her daily life, but her page is more likely a cooking page rather than a lifestyle.
9. Mike ShowSha (@mike_showsha)
- Followers: 1.4M
- Engagement Rate: 2.46%
We mentioned his wife Ambra, who is a mom influencer. Now it’s time to become more familiar with the other members of this influencer family. Mike is a personal blogger who loves video games and sports.
Although he might not be as popular as other gaming influencers, we can still put his name on the list of gamers. He has 1.4M followers and mostly makes fun videos on his stories and posts.
10. Alice Venturi (@alicelikeaudrey)
- Followers: 338K
- Engagement Rate: 1.53%
Alice has 338K followers and is a travel influencer who lives in Milan. However, since she loves makeup, she can be a makeup influencer too. She works as a MUA (makeup artist) and is represented by Show Reel Via G. Candiani. In addition, Alice has also worked as a makeup artist for several fashion brands and events, including Uma Wang, Francesca Liberatore, Marco De Vincenzo, Moncler, and RoccoBarocco.
Conclusion
Influencer marketing is a superb method to grow your brand. If you want to enhance your business in Italy, you’re in the right place. Find the right person among the top Italian influencers on Instagram listed in this post.
FAQs
1- Who is the Most Famous Influencer in Italy?
Chiara Ferragni, with over 28.7M followers, is the most famous influencer in Italy right now. She is also one of the highest-paid Instagram influencers.
2- Who Has the Most Followers in Italy on Instagram?
Khaby Lame has more than 81.1M followers on Instagram and is the most-followed Italian influencer at the moment.
